A compelling marketplace business case is required to request internal funding for your company’s marketplace initiative or raise capital from investors.
This ebook delves into the considerations to make while building a business case for a marketplace and sets a baseline for key understandings before embarking upon such an effort
Marketplace Success Begins with a Compelling Business Case
The digital transformation wave that accelerated during the pandemic continues as evidenced by companies continuing their aggressive push to leverage technology both to fuel innovation and transform business operations in 2022. Overall digital spend is projected to be 55% of the total IT spend by 2023, up by around 10% from 2021, according to analysts.
For Marketplace operators, their stakeholders and investors, the story is even more impressive. Revenues of platform businesses and their corresponding valuations have skyrocketed past the traditional industry incumbents. Within the context of B2C Marketplaces, within 5 years general merchandise Marketplaces grew revenues by 800% while department stores were flat.
In order to capitalize on this amazing commerce model, a marketplace business case is required to request internal funding for your company’s marketplace initiative, or raise capital from outside investors.
There are three basic questions that a business case must help answer:
Complete the brief form to download this ebook to learn how your marketplace business case can answer those three questions and more.