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Building the Business Case for an Online Marketplace

Marketplace, Drop Ship, and Hybrid Models of Ecommerce White Paper

This white paper covers the pros & cons of each of the multi-vendor ecommerce models and how each can be leveraged to drive profit & scale. These models apply to both retail and B2B types of ecommerce and can be leveraged to support both core-adjacent and longer-tail items.

Choosing the right model of multi-vendor commerce can be the difference between struggling and scaling.

The growth of digital commerce is starting to reflect a permanent change in how consumers prefer to shop. Recent research from Morgan Stanley shows that global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021 and, in 2022, sits at an estimated 22% of sales. According to eMarketer Insider Intelligence, the global eCommerce market is forecasted to be USD 7.38 Trillion by 2025. Some of the key drivers of this growth are advancements in logistics, high internet penetration, the decline in internet prices, the increasing number of smartphones, product localization, and progress in technology such as big data, artificial intelligence, product localization, and personalization.

In this white paper you will learn:

  1. The differences between the  marketplace and drop ship models of ecommerce.
  2. The pros and cons of each model.
  3. How a hybrid approach of both may be right to scale your business.

Complete the brief form to download this white paper and learn more about how to succeed with multi-vendor ecommerce.