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Retail Marketplace Monetization Deck from NRF Big Show 2024

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Retail Marketplace Monetization:
How Marketplace 2.0 Maximizes Profits

Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? Aside from the traditional commision models of most online marketplaces, the dawn of Marketplace 2.0 sees site operators monetizing several varied sources of profit within their shopping ecosystems. This session, based on the new book Marketplace Monetization, reveals the secrets of maximizing the revenue potential of a multi-vendor ecommerce platform.

Retail Marketplace Monetization:
How Marketplace 2.0 Maximizes Profits

Big Ideas Session at the NRF Big Show 2024
Mon Jan 15th, 3:15pm ET | Stage 1 | Level 1

This session describes popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. Also discussed is how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. Attendees will leave with an understanding of the business and financial implications of operating marketplaces.

Ask us about a free copy of our best-selling “Marketplace Best Practices” book and new "Marketplace Monetization" book. 

In this session and through the contents of this session deck, you will learn about:

  • A look at the state of retail marketplaces
  • How "Marketplace 2.0" is breaking through digital competition
  • The best possible ways to monetize a retail marketplace
  • Examples of how top retail marketplaces are monetizing their ecosystems
  • Realistic ways to get started on the path towards maximizing the profit potential of your own retail marketplace or online store

This session featured:

Tom McFadyen, CEO & Author, McFadyen Digital


Complete the brief form to download this session deck. If you have any questions, please reach out to us at info@mcfadyen.com. 

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