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Marketplaces: The Future of Digital Retail

MARKETPLACES:
The Future of Retail 

On-Demand Webinar (45 min)

In this Big Ideas NRF NXT session, we will examine what the marketplace opportunity means for retailers, who should be taking advantage, and how to launch and scale a profitable retail marketplace

The top online marketplaces in the world transacted over $2 trillion in 2019, accounting for 58% of global online sales. The marketplace model has enabled top retailers like Amazon and Walmart to platform their businesses into dominant digital commerce positions along with pure-play marketplaces such as Alibaba and Flipkart.

This session will cover:

  • What makes a marketplace a marketplace.
  • Who is currently succeeding with the marketplace model.
  • Where is the opportunity for retailer to capitalize.
  • How a retailer can build and mature a marketplace site of their own.

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